Muse Droppings.

How do our Muses work?

They work invisibly but are highly visible, they drop notes, leave books open with passages highlighted, draw signs, put up billboards, digital ticker tapes (what the client sees is not what the world sees) songs on the radio, TV, movies, where the message is given to the client quite subtlety.

In addition, they can send messages through ATMs, leave messages on walls, shadows on trees, even in the world of streaming they can be present as they add humor when it takes many times for the client to finally “get it. In all cases, the muse is present, in close proximity to the client.

Then the innovative ways that come as a complete surprise such as triggered flashbacks on old memories linked in sequence to unlock the code. This is where the relationship between muses unfolds and is the heart of the show. This must be written so that we care about the muses. To do this, the muses have to have feelings that we would relate to.

They have to care, cry, hope, fail, win, be offended, be hurt, be selfish, laugh, be helpful, be hurtful, get tired, be inspired. And we really must want them to succeed, even when they don’t. They have to really care about music being produced, experienced in the world and really care about the impact it makes on the client and the world in general.